34. Secrets to SEO for Podcasts with Marketing Speak’s Stephan Spencer

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Stephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube. 

What we learn:

5:12 What is SEO and what does that mean for podcasters?

13:40: Transcribing podcasts for each episode

14:47 Untapped opportunity digging into your analytics 

26:18 Relatable and attainable testimonials 

29:12 How Spencer got a $3,000 bike for free because of his podcast

33:01 Name dropping and how download numbers aren’t everything

35:16 When an interview turns into a networking opportunity

35:43 It’s not about how many know you but who you know to interview. Turn your podcast into a business

37:21 Mistakes that podcasters make with SEO: Missing out on Transcriptions

40:13 Optimizing your RSS Feed with titles 

44:36 Spencer talks about the SEO tools he utilizes

48:40 Another mistake podcasters are making? Not leveraging YouTube

Helpful Links:

Otter AI Transcription Service: https://otter.ai/login

Descript AI Transcription Service: https://www.descript.com/

Paid SEO Tools:

Moz Keyword Explorer: https://moz.com/explorer

Ahrefs Content Gap Tool: https://ahrefs.com/content-gap

SEMrush: https://www.semrush.com/

Free Tools:

Google Trends: https://trends.google.com/trends/?geo=US

Answer the Public: https://answerthepublic.com/

Asked: https://asked.com/

Also Asked: https://alsoasked.com/

Want to connect with Stephan Spencer?

Stephan Spencer’s Website: https://www.stephanspencer.com/

Marketing Speak Podcast/Website: https://www.marketingspeak.com/

Get Yourself Optimized Podcast/Website: https://www.getyourselfoptimized.com/author/stephan-spencer/

Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. 

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

Credits:

Production:  Bright Sighted

Host: Christine O’Donnell

Guest: Stephan Spencer

Editor: Laura Veloso

Assistant Producer: Heather Chiles

Check out this episode!

Published by Christine O'Donnell

Hello! Thanks for stopping by. Here's a little bit about me. I'm a reporter, producer and promoter of all things female. Bridging the gap between how men and women are treated in the world is something I'm passionate about. I'm originally from Saratoga Springs, NY. I studied Journalism and Spanish at the University of Minnesota and rowed Division-1. In 2007, my crew of incredibly strong women and I won an NCAA Championship. I love sharing stories, traveling and being active in the community. My husband and I live near Manhattan Beach, CA with our two cats whom we are both obsessed with.

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