Understanding Your Podcast Listener |Creating Your Avatar

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“Why Do I Care?” That’s the question my Managing Editor asked me during the morning meeting on Day 1 of my first on-air reporting job in Augusta, Georgia. 

It sounds harsh, right?  It felt harsh at the time. 

I remember feeling a white-hot flash of rage fill my body as I prepared to defend myself for a battle. That feeling of rage quickly changed to embarrassment as I realized I didn’t have a good answer to her question. 

Why would a single, smart, sharp woman in Augusta, Georgia care about the story I was pitching? Would she watch that story when it aired on the news? 

For the life of me I can’t remember what story I was pitching, but it dawned on me during that morning meeting that my pitch was not worthy of my Managing Editor’s attention… 

And that was my first lesson in working to really understand my audience as a TV journalist. 

And that’s a lesson I’m hoping to teach you. 

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Christine’s Website: https://christine-odonnell.com/

 

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Published by Christine O'Donnell

Hello! Thanks for stopping by. Here's a little bit about me. I'm a reporter, producer and promoter of all things female. Bridging the gap between how men and women are treated in the world is something I'm passionate about. I'm originally from Saratoga Springs, NY. I studied Journalism and Spanish at the University of Minnesota and rowed Division-1. In 2007, my crew of incredibly strong women and I won an NCAA Championship. I love sharing stories, traveling and being active in the community. My husband and I live near Manhattan Beach, CA with our two cats whom we are both obsessed with.

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