Are you overwhelmed trying to figure out your marketing strategy? In this episode of Podcast Coaching with Christine, marketing expert and CEO of Sprout creative Kristina Kury shares how to get started creating your own marketing strategy. She breaks down four key marketing funnels, provides helpful tips for repurposing content, and shares the importance of identifying your USP. Kury is also a co-host of the Laughing with Gingers Podcast, a show with two feisty redhead sharing crazy stories, playing games, and have a lot of LOUD laughs.
What We Learn:
5:00 What it’s like giving birth during a pandemic
6:50 Where and how to begin your marketing strategy
10:03 Podcasting & social media
12:24 Seasons vs. an on-going show—which one should you choose?
15:40 Repurposing content is KEY in marketing
18:46 What to can do during your shows downtime
20:05 Kristina breaks down 4 major marketing funnels
24:00 Worried your show is too small for a marketing strategy?
24:40 Find the USP people will pay for
40:10 An inside look into the systems the Laughing with Gingers podcast use
46:30 Make audiograms and keep it simple
49:43 How many places should your podcast be online?Resources and Links Mentioned:
Find Kristina on Instagram – @kristinakury
The Laughing with Gingers podcast – @laughingwithgingers
Connect with Christine:
Podcasting is hard enough—get support. Whether you’re looking for a community of podcasters to vent to or need a helping hand to guide you along your podcast journey, Podcasting Coaching with Christine is here for you. As an Emmy nominated Journalist and Podcast Coach, her mission is to help people make an impact with their voice. Go to https://christine-odonnell.com/ for more podcasting resources.
Personal Instagram: https://www.instagram.com/thechristineod/
Bright Sighted Pros Instagram: https://www.instagram.com/brightsightedpros/